Relaxo Retail Transformation
A premium retail design & build case study showcasing how Firstouch reimagined a family footwear store into a contemporary shopping destination with modern fixtures, optimized customer flow and immersive brand experience.
Project Overview
Client
Relaxo Footwear
Relaxo Footwear
Industry
Retail / Footwear
Retail / Footwear
Scope
Design & Build
Design & Build
Store Size
5000 Sq. Ft.
5000 Sq. Ft.
The Challenge
Relaxo wanted to redefine its traditional family footwear retail environment into a modern, welcoming and experience-driven destination. The objective was to elevate brand perception while improving navigation, product visibility and overall customer engagement.
Our Solution
Retail Planning
Optimized customer journey with intuitive zoning and clear circulation.
Premium Fixtures
Custom-built modular fixtures maximizing display capacity while maintaining openness.
Brand Experience
Modern finishes, lighting and graphics creating a contemporary family retail environment.
Execution
End-to-end design, manufacturing, installation and quality-controlled delivery.
Key Highlights
5000
Sq. Ft.
100%
Custom Design
End-to-End
Execution
Modern
Brand Identity
Business Impact
- Enhanced contemporary brand perception.
- Improved product presentation and merchandising.
- Better customer movement across store sections.
- Flexible modular fixtures for future collections.
- Premium shopping experience aligned with modern retail expectations.
Gallery
Store Exterior Image
Interior View
Fixture Detail
Customer Experience
Replace placeholders with actual Relaxo project photographs.
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